Advertising is the lifeblood of every business. Without it your business will surely wither and die. Many businesses don’t fully understand the Power of Advertising, which is why most businesses fail within the first five years. With effective and consistent advertising, chances are strong that they wouldn’t have ended up suffering this kind of fate.
A lot business owners avoid advertising because they think it’s simply too expensive. But truth is, it’s more expensive trying to run a business without a steady influx of customers and transactions being made – due to the lack of advertising. Build it and they will come just doesn’t cut it anymore. If you want to build and maintain a strong foundation for your business, it is imperative that you advertise, and do it consistently.
Benefits of Advertising
Consistent and effective advertising campaigns carry major benefits for your business. Top benefits include:
Branding – Ongoing advertising earns you top-of-the-mind awareness with your customers. When they need a product of service like yours, they will think of you first!
Customer Acquisition – Consistent advertising enables you to gain new customers, and builds confidence and referrals with existing customers.
More Sales – Regular advertising produces more awareness about your business, which translates into more sales for your business.
Increased Revenue – With increased visibility, more customers and more sales — this potent combination will undoubtedly increase your bottom line.
The options for advertising hold multiple possibilities. Fortunately, there are paid as well as free options available for you to “get the word out” to your market. Here are a several advertising methods that you may want to consider incorporating into your campaigns:
- Print Advertising (e.g. newspaper, magazine, newsletters)
- Radio Advertising (including smaller independent stations)
- Television Advertising (including cable)
- Internet Advertising (search engine optimization (SEO), email, social marketing, etc)
- Cell phone marketing (text messages & voice alerts)
The opportunities are endless!… The more creative you are with your advertising, and the more you can set yourself apart from your competitors – the better off you’ll be. With careful thought and planning, you could go about setting-up your own advertising campaigns.